the art of hybrid coverage - photographing and filming at the same time

Capturing the Soul of a Wedding in Motion and Stillness

There’s something magical about being able to tell a story in both photographs and moving images. Each medium reveals a different layer of emotion — one freezes a moment, the other brings it to life.

This is basically the essence of hybrid coverage in weddings: the art of photographing and filming a wedding at the same time.

As a wedding photographer and videographer based in Italy, I’ve come to learn that hybrid storytelling isn’t just about multitasking — it’s about feeling the rhythm and flow of the day, anticipating moments emotion, and blending two languages into one seamless narrative.


Why Hybrid Coverage

Many couples today want both photography and video, but they don’t want two separate teams following them all day. Hybrid coverage was born from that need — to create a cohesive story told through one creative vision.

It’s more discreet, more fluid, and far more personal. It is ideal for couples who want to enjoy the day fully without having to compromise between great photographs and video or enjoying the moments with family and friends.

Also instead of two different people interpreting the same scene differently, hybrid coverage captures the day with one consistent style, tone, and emotion.

Using a hybrid camera setup (like the Nikon Z8), I can switch effortlessly between photo and video throughout the day. This allows me to capture a moment from both perspectives — the still and the moving — without breaking the flow of what’s happening.

During the ceremony or speeches, I focus on video to preserve sound and motion. During portraits and candid moments, I switch to photography, catching those fleeting expressions that define the day. It’s a delicate balance between intuition and technique — and that’s where experience makes the difference.

The Benefits for Couples

The photos and the film share the same mood, color palette, and emotional tone giving the couples a seamless experience when enjoying their pictures or wedding film giving a unified storytelling style. With one creative direction, this means a quieter, more relaxed experience for you and your guests. It is also often cost effective, definitely less than hiring two separate teams and with ought compromising on quality.

When you forget about the cameras, the most genuine emotions come to life. And that is when great authentic pictures are captured for life.

The Challenge Behind the Art

Balancing photography and videography requires precision, awareness, and deep understanding of timing. You have to know exactly when to switch when a photo says more than a video, and when a video can hold what a photo cannot.

I must admit that it’s an intense work, but also incredibly rewarding. Because when it all comes together, what remains is a story told in harmony, with images that feel alive, and a film that feels deeply human.

Hybrid coverage is more than a service — it’s a philosophy that I have come to embrace and master and the reactions of my couples, when they receive their photos and video speaks for itself.

It’s about capturing your wedding as it truly happens: real, authentic, natural.

Whether it’s the laughter between vows, the tears during a speech, or the stillness of a sunset, every frame — photo or video — is a piece of your story.

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Avanti
Avanti

under the tuscan sun